Why Your Machine Shop Should be on LinkedIn
Want to grow your manufacturing or machining business? A LinkedIn profile can help. See our tips for getting the most from this social platform.
Xometry's Partner Network LinkedIn company page.
Don’t forget to finish your profile and page with pictures that add an important show to the written tell, creating accountability and trust. Check out the Xometry company page for an example of how we use visuals.
- Your Profile Photo: You don’t need a studio headshot, but a clear picture of your face, unobscured by shadows or apparel, puts a face to the name and the business. If you’re concerned about bias because of your race, gender or appearance, post your logo in that space to show that you didn’t just not post a photo.
- Your Company Page Logo: Your company page’s logo is similar to the profile photo. If your logo works well in that space (not all do), use it! If not, consider putting your profile picture here or some other image that reflects your business.
- Your Profile Background and Company Cover Image: The space at the top of your profile and company page is perfect for your logo, a photo of the shop floor or your team, images of finished products -- even the front of your building. Use the “View as Member” option to make sure your profile photo or company page logo doesn’t cover up important parts of the picture.
A strong LinkedIn presence is a low-cost way to increase visibility, drive referrals, generate leads and find employees and partners. Block out some time to start or upgrade your LinkedIn today.