Building and marketing your brand is integral to building your small manufacturing or machining business. We asked Todd Hockenberry, president of Top Line Results, for tips and insights on how to get started.
Todd: Branding is what others think and feel about your company, people, and products or services. Marketing is how you create demand and facilitate the customer journey and customer experience.
They focus on sales and getting revenue to the exclusion of building a marketing system that builds momentum for the company. Once they get some decent side orders they focus on production and delivery and do not build a discipline of daily marketing. Discover 7 ad tactics you might not have considered
Your brand is your reputation. Be excellent at creating a customer experience that people love so much that they have to share it. Every person, process, and interaction matters, so think like your customer and give them the experience they want. If you're looking for a good place to start when thinking about building your ideal brand experience, consider these four key factors: